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Marketing Research & Analytics

Decisions backed by data, not hunches.

This is where Decicorns is different. Our Marketing Researchers combine behavioural science, market research and analytics to understand why your customers buy — and turn that into strategy every channel can execute.

What's included

Everything you need to win.

  • 01

    Consumer & behavioural research

    Surveys, interviews and behavioural analysis of your target buyers.

  • 02

    Market & competitor analysis

    Market sizing, positioning maps and competitor teardown for the UAE.

  • 03

    Analytics setup

    GA4, GTM, server-side tracking and CRM integration done right.

  • 04

    Attribution & dashboards

    Live dashboards that connect spend to pipeline and revenue.

  • 05

    Customer journey mapping

    Every touchpoint and friction point identified and prioritised.

  • 06

    Insight reports

    Monthly insights translated into clear actions.

Our approach

How we run marketing research & analytics.

Platforms & tools

  • GA4
  • BigQuery
  • Looker Studio
  • Typeform / SurveyMonkey
  • Hotjar
  • Power BI
  1. 1

    Question

    Define the business questions that matter most.

  2. 2

    Collect

    Gather quantitative and qualitative data.

  3. 3

    Analyse

    Find the patterns, motivations and opportunities.

  4. 4

    Activate

    Turn insights into campaigns, creative and offers.

Is this for you?

Built for brands like yours.

  • Brands entering or expanding in the UAE
  • Teams unsure which channels actually drive revenue
  • Leadership needing data for big marketing decisions

Common questions

What is behavioural marketing research?

It studies how people actually make decisions — biases, motivations and context — so your marketing works with human behaviour, not against it.

Can you fix our broken tracking?

Yes. Tracking audits and rebuilds are one of the most common ways we start working with new clients.

Is research a one-off project?

It can be. Many clients start with a research sprint, then move into an ongoing growth retainer.

Ready to grow with marketing research & analytics?

Book a free strategy session with Priyanshi and get a clear, AED-budgeted growth plan for your brand.

Strategy with Expert

Let's map your next stage of growth.

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